The printed publication includes 66 additional part numbers from the previous catalog and special sections for heavy-duty pumps and timing kits. The catalog also features full-color pages highlighting helpful information on water pumps, coolants, causes for water pump failure and installation instructions. The product offering provides customers with extensive domestic and import application coverage for passenger, light and heavy-duty trucks and hybrids, including the best in late-model coverage.

Catalogs are in the process of shipping to all Airtex new water pump customers.

airtexwaterpumps.com

The 40,000 sq. ft. distribution facility will provide customers with improved service, shorter lead times and expedited transit times on orders. All product support for customers in this service area will continue to be administered through ASC’s worldwide headquarters in North Canton, Ohio.

For more information, contact ASC’s North Canton headquarters at 800-253-6009.

A UCI-FRAM Group company, ASC Industries is a worldwide leader in new water pump and cooling system part manufacturing, servicing both the Aftermarket and the Original Equipment channels. With facilities in the United States, China, Mexico and Spain, ASC focuses on providing quality and value through world class manufacturing, distribution and product support.

Each code is unique, directing the scan to a part-specific URL where the latest in product and application information can be found, including installation instructions, product bulletins and application-specific links.

Water pump timing kits are available in both ASC and Airtex brands.  Each kit includes a genuine ASC/Airtex water pump and expertly-designed, OE-quality timing belt formed from the most durable materials.  Plus, when required by the application, kits also include OE-quality tensioners, idler and tensioner pulleys, damper and tensioning springs.  ASC’s kit line provides great coverage with a just minimal amount of SKU’s – 56 kits offer 90% coverage! Stop by AAPEX booth #2826 to see the complete listing of new kit releases.

There are over 48 million import and domestic vehicles on U.S. roadways that operate with timing belt-driven water pumps.  Replacing a water pump or a timing belt on these applications is labor intensive.  In fact, the majority of technicians often recommend replacing the water pump and timing belt at the same time to avoid duplicated labor.

As a supporter, ASC encourages repair professionals to educate vehicle owners on the importance of installing only quality, brand name parts from a trusted full service supplier that stands behind their product.

Visitors can access a list of participating Know Your Parts AASA supplier members, as well as helpful product and technical information at www.knowyourparts.org.

The web site, www.asc-ind.com, has been completely redesigned with the consumer and installer in mind, providing an easy-access online catalog via ShowMeTheParts.com, cooling system information, helpful technical articles and advice, and new product announcements. Additional enhancements to ASC’s online presence are planned for 2011 including technical videos and increased social media interaction.

ASC-branded water pump packaging now showcases the new corporate logo and blue ‘cool-themed’ graphics, in both domestic and import boxes. The new packaging will appear on store shelves as part of a rolling-change to replace the traditional ASC copper and black boxes through the end of 2010.